Download e-book for iPad: Anatomy of a Trend by Henrik Vejlgaard

By Henrik Vejlgaard

ISBN-10: 0071488707

ISBN-13: 9780071488709

ISBN-10: 0071594701

ISBN-13: 9780071594707

Why do hundreds of thousands of individuals prove donning a similar sort of clothing?What makes humans swap their tastes in meals, track, and cars?It's as a result of trends-the strong strategy of switch that is affecting each around the globe.Drawing on his groundbreaking learn, pattern sociologist Henrik Vejlgaard reveals crucial clues approximately how developments emerge and pass mainstream and examines the influential people who make this happen.Throughout are real-life tales of either well-known and nameless movers and shakers who've had around the world impact in altering our types of dwelling, together with company leaders, designers, and artists, whereas additionally conveying the interesting improvement of little-known traits that completely illustrate the trend's existence cycle. Anatomy of a pattern explores each point of this striking process-making it effortless so you might enjoy the strong social dynamic that motives developments to take off and spread.Vejlgaard gives you the instruments and data you must capitalize on each level of the fashion technique. As you achieve perception into this element of human habit, you'll larger comprehend developments and the way they have an effect on society, and eventually find out how you could expect destiny wishes.

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Extra info for Anatomy of a Trend

Example text

Changes in style often go from one end of the style spectrum to the other. To be a successful trend spotter, you have to watch out for discrete signs of change and then put them into the analytical framework that is presented in this book. This page intentionally left blank 2 THE CAST OF CHARACTERS TREND CREATORS AND TRENDSETTERS 9 723456 485247 Copyright © 2008 by Henrik Vejlgaard. Click here for terms of use. C hanges in style and taste may often appear to come “out of the blue” and leave some people wondering who actually decided that something is popular to wear, listen to, or eat.

But if a new product or style is adopted by the trendsetters, the style will become a trend, and an innovator or inventor will become a trend creator. So while the trend creators are often well-known heroes, the trendsetters are typically not. Their names are not known, and their stories have not really been told. In fact, their part in this story is the great mystery. Few people know what goes on in the process that turns an inventor, innovator, or entrepreneur into a trend creator. But in this part of the process, the trendsetters are the protagonists.

To some extent they do, but they do not engage in traditional market research. Instead, the fashion industry is very conscious of trends and the existence of trendsetters, and designers use this knowledge to stay in touch with the market or even to try to stay ahead of it. Each decade since the beginning of the twentieth century has seen exceptionally creative designers who have had enormous influence on clothing. In the late 1940s, it was the French designer Christian Dior, whose influence was visible on both sides of the Atlantic.

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Anatomy of a Trend by Henrik Vejlgaard


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